How does your response to new enquiries reflect on you and your business?
Do you pay for advertising but don't bother to follow up when someone makes an enquiry?
The way my enquiry is dealt with, whatever the type of business, will, in most cases, will make my decision for me. If I contact two or three companies with the same enquiry the one that is responsive, interested and helpful will be my choice. First impressions really count.
This was really brought home to me over the last few weeks…